The first step to building your customer base is understanding who it is you are trying to attract. What are their interests? What do they want out of life? This will help you position yourself as the perfect company for them, and increase the likelihood that they will purchase from or invest in you. The next step is focusing on what they need, not just what you have available. This means being aware of their needs no matter how small – even if they’re looking for a solution that doesn’t exist yet!
This post also includes 7 tips on how to build your customer base by becoming more relevant with your target audience’s unique needs.
1 . Know Your Audience
In order to begin building your customer base, you need a clear understanding of who it is that you are trying to attract. You can not create a product or service for any and all people in the world – no company has time for that! Instead, focus on what your target audience needs with laser-like precision. Make sure they understand how their lives will be better once they have access to this “thing” of yours.
For example: If you own an insurance agency then perhaps one way is by targeting high net worth individuals because their investment portfolios often equate into larger policies which means more money for both parties involved when working together. Additionally if said individual is concerned about government regulation regarding investments, adding them as a client would provide protection from that.
In this example you can see how understanding the needs of one’s target audience allows for a business to better position itself in order to attract more customers and grow its customer base.
2 . Be Relevant
Another important step in building your customer base is to be relevant. You can not create a product or service for any and all people, as mentioned earlier – no company has time for that! Instead, focus on what their unique needs are by being extremely aware of what they want out of life. This means understanding the lifestyle they choose to live and making sure you fit into it seamlessly.
For example: If someone does yoga every morning before work then perhaps offering them organic food delivered straight to their door would help increase brand relevancy with said individual because now they’re eating healthier while saving time getting ready which could mean more down-time before bed = more sleep & relaxation ( also leads to longer lasting energy during yoga)!
3 . Know Where to Interact
The next step in building your customer base is knowing where to interact with your audience. This means thinking outside of the box and coming up with creative ways that you can engage them on their terms, not yours.
For example: If I own a yoga studio for instance then perhaps creating an Instagram account dedicated specifically towards yogis would be highly effective at increasing brand awareness because now they are exposed to my company more times throughout the day! Even if it’s simply posting pictures related to yoga which will still increase interest & engagement – aka making me relevant. Another way could be starting conversations about said topic within other posts which helps create relationships & trust between myself & potential customers/clients. Or even literally just being active on the actual site itself with questions, comments & replies.
This tip is also extremely effective at increasing your chances of making conversions because now you are speaking to them in their own language/terms which makes it more relatable and therefore increases the likelihood that they will do business with me! Plus social media platforms like Instagram have a high percentage rate for turning casual viewers into loyal customers so I want to capitalize on every single opportunity presented – even if it’s through something as simple as just being active during an allotted period of time each day. My goal would be ensuring my target audience sees my company everywhere possible throughout their daily lives by taking advantage of multiple opportunities no matter how small or big they may seem.
4 . Cultivate Relationships
The next step in building your customer base is cultivating relationships. This means taking pride in what you do and truly wanting to see others succeed & flourish, because when they do this happens for you too – it’s a win-win situation!
For example: If I own an insurance agency then perhaps one way is by creating monthly newsletters with information regarding new regulations that are being put into place so my clients can stay informed of the changes occurring within their industry which will help them better manage their business or accounts accordingly. Another idea could be hosting seminars on the same topic where interested individuals have the opportunity to ask questions directly while also gaining knowledge about how these laws may affect them as well which helps me connect even more with my customers/clients.
I would also want to take advantage of the opportunity by creating a social media platform that they can visit daily such as Facebook or Twitter where I update them on current events, remind them about seminars & workshops and ensure their basic needs are met – i.e., asking if there is anything they need from me and what it may be so we can both work towards making this relationship even stronger! This will help sustain trust between us because now we have built an unbreakable bond through our interactions together which means more business for me in the long run!
Building your customer base isn’t easy but when you put these tips into practice then you’ll see how beneficial each one can become as time goes on!
5 . Leverage Social Media
The next step in building your customer base is leveraging social media. This means taking advantage of the numerous platforms that are available to us nowadays and using them effectively to reach a wide range of individuals who might be interested in what you have to offer! For instance, if I’m selling yoga related products then creating an Instagram account dedicated towards yogis would be highly successful at increasing brand awareness because now they are constantly exposed to my company more times throughout the day – even if it’s simply posting pictures related to yoga which will still increase interest & engagement aka making me relevant. Another way could be starting conversations about said topic within other posts which helps create relationships between myself & potential customers/clients – or even literally just reposting other accounts that are yoga related which helps reach their audience as well!
6 . Collaborate
The next step in building your customer base is collaborating with other businesses. This means working together to create opportunities where the two of you are able to benefit from one another’s strengths & work towards growing both brands simultaneously which really helps strengthen this bond! For example: If I am a marketing specialist then partnering up with an accounting agency would be beneficial because we can offer our services at discounted rates or for free, and they could do the same as well! It allows us to share resources such as space (ex. hosting events on their premises) while also creating new clients that will hopefully continue doing business with each of us down the line – helping build my customer base immensely! Plus it might lead into something bigger like me representing them in certain markets where I could then leverage my relationships that were built by doing this collaboration to help them grow too!
7 . Run Promotions
The final step in building your customer base is running promotions. This means taking advantage of the opportunities that are available to us via social media so you can get more exposure & attract new customers/clients! For example, if I had a yoga related blog then offering my readers discounts on products would be beneficial because now they want to do business with me – which makes them much more likely to create an account or connect their email address (ex.: subscribing to receiving updates). If done correctly this could last for years and allow me the chance at remaining relevant enough where these individuals keep coming back for more information about what’s happening within my company…which keeps increasing brand awareness!